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The day I bought juice for $9.25 (AKA: I am the problem)

5 Sep

I was feeling a wee bit hung over after a party the night prior (and the sad part is, I had all of about 3.5 drinks over the course of 4 hours… I’m getting older!) and decided I needed some hydration and electrolytes. I popped into Fresh & Co, simply because it was the first place I passed, with the intention of getting some coconut water.  Much to my dismay, they had no coconut water. But they had some lovely looking juices lined up, so I picked up a flavor that looked tasty (Pineapple, Apple, Mint), and went to the register to pay.

She said the price, which I paid zero attention to, and I pulled out a crisp (probably not so crisp) $10 bill and handed it over.  She handed me back 3 quarters and I exited the store.

Then I looked down.

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3 quarters?

I scratched my head.

I walked back in.

There was a line at the register now so I approached the juice shelf.

For a few hopeful moments, I assumed she must have charged me for 2.  (Oh how naive I was!)

And much to my shock… this juice was, in fact, $8.50 before tax.

Why I didn’t throw the juice into the air and scream “ROBBERY!” I will never understand, but I sheepishly walked out of that store with my luxury juice in hand and stared down on it in dismay.

This had better be some DAMN good juice.  Was it made out of gold? Was it going to instill me with super powers beyond my wildest dreams?

Only time would tell.

I was even more dismayed to see that it is ONLY 82% juice!  For $9.25, this should be 100% dammit.

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But I took a sip.

And it was just fine…  If it were $3 juice.  Even better if it were $2 juice!  But for $9.25? Hell to the no.

And there was no gold.

And no super powers to be had.

Besides the super power of feeling like I am what is wrong with this country.  More than $9 for JUICE?!

As I contemplated how I was solely responsible for perpetuating that this robbery was somehow okay, I decided to lift my juice bottle to its austere place in society by photographing it in front of the Empire State Building.

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I briefly toyed with the idea of keeping this bottle with me and taking photos with it at  major tourist attractions in NYC, figuring if it couldn’t give me super powers at least it could provide me with a little bit of company and amusements as I strolled the streets of my fair city. But after taking a few extra moments to get this picture where you could actually read the label while also seeing the building behind it, and then lowering it to realize that people were staring at me JUST like I stare at the silly tourists who take silly pictures as I pass by them on my way to work every day, I opted to toss it into the next trash can.

And I hummed “Taps” in my head as if a (very expensive) living creature had passed away.

A Happy St. Patrick’s Day with Fairway Market Beer Bread

17 Mar

Fairway now has me on their PR distribution list after we enjoyed a great lamb demo there a few weeks ago, which I certainly appreciate and enjoy.

This past week I received an email offering me the opportunity to try a loaf of their new Beer Bread, which is baked with Blue Point Brewing Co. Hoptical Illusion IPA.

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I swung by to pick up my loaf at the Chelsea location and they had a very nice selection of delicious smelling bread.

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The loaf was about the size of a cantaloupe.

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And it was quite dense, but with nice airy pockets and a satisfying crust.

I first just took a slice and nibbled away. It tasted decidedly like beer in bread.  A great combo.

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I decided it would make for great French Toast, so I went with it.  It was actually so dense that I should have cut it thinner to soak all the way through, but even after a full 30 minute soak, it was still totally in tact and nicely held up to the eggy mixture with almond milk.

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So I toasted it up with a side of sage sausage….

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Then realized we were completely out of maple syrup, so I went for the next best thing… bourbon salted caramel.  It was absolutely scrumptious.

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But I had to leave enough for us to make a delicious bread salad (the Zuni recipe) to go with our roast chicken (also Zuni recipe) on Sunday.  It toasted up perfectly.

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I absolutely love bread salad (also called panzanella salad), though I’ve only ever had this version (in the restaurant and then the many iterations we’ve made since then).

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The bread toasted up perfectly and held up nicely to the dressing and salad.  The beer taste got a bit washed in the salad, but it was a really great flavor overall and the best texture of bread for the job.

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Fairway Beer Bread gets an A+ in my book.

Note: While I was given this loaf for free, I was not required to nor even encouraged to write about it.  But I really enjoyed it.  Here was their write up:

Fairway introduces House Baked Beer Bread Just in Time for St. Patrick’s Day

Introducing Fairway’s own house-baked Beer Bread made with local Blue Point Brewing Co. Hoptical Illusion IPA and love from Fairway’s talented bakers. Fairway’s Beer Bread is a combination of wheat, rye and sourdough with the strong essence and smell of hops and can be included in any type of meal of the day including with a few poached eggs for breakfast, as the base of a pastrami sandwich for lunch or served besides any plate for dinner! Will go great with Corned Beef and Cabbage, stew and just perfect for dipping or enjoying with cheese.

Fairway’s newest product is sold $3.99 a loaf at all Fairway Market locations.

 

All Around Stowe, VT and The Best Beer in the World

4 Feb

One thing that Stowe, VT certainly does not short on is food options. In fact, we wound up making a full day of eating based almost entirely around the samples at various famous eating places.

Our first stop was at the Cold Hollow Cider Mill.  They weren’t pressing cider, but we got to sample some as we walked around their fun gift shop. And we got a “legendary” cider donut on the way out, which was very tasty.

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And we picked up some fudge for later, which was also quite tasty.

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Our next stop was at the Cabot Annex Store where you could drown in cheese samples (and I pretty much tried to).  They had some artisanal aged cheddar that was incredible and we also enjoyed samples of syrups and cheese dips.

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From there… it was dessert time. So off to Ben & Jerry’s factory we went.

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It was beyond cold that weekend, and the ice made an absolutely beautiful casing around the very red berries on this tree.

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And we were there just in time for some Scotchy Scotch Scotch, which had signs everywhere.

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It was a solid 45 minutes before the next tour, so we stopped in the scoop shop and got some sundaes.

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My waffle cone bowl was super good, and I really loved the Scotchy Scotch Scotch flavor.

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We toured the factory, which was informative, however, they weren’t producing anything since they were upgrading, so there wasn’t a ton to see. You can’t take pictures during the tour, until you get to the tasting room.

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We also tried a special flavor, which had frozen bing cherries and cherry filled chocolate cups in it.  I loved the cups but the cherries were a bit to tart.

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One of my favorite parts of the tour last time I went (which was probably about 15 years ago!), they had a really cool part where they told us about the flavor testers who would chop the cartons in half to check that the mix-ins were thoroughly mixed in and do random quality checks for flavor. This was the most memorable part of the tour for me, but it was missing this time!  I was bummed about that and then as we left, we tried to go to the Flavor Graveyard but it was too icy so it was closed.  Damn.

But we sure got a nice snowy walk under the beautiful trees.

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As food nerds, we had done all of the food things we could find, but we were still lacking in one department: beer.

Apparently, the only place to get the beer ranked Best Beer in the World was in this area of Vermont.  We went to two different stores to find it, but they were entirely out.  Apparently, people line up behind the delivery truck to buy these coveted beers.  We called around and finally found a store halfway between Burlington and Stowe that had it in stock, but they told us to “come fast.”  So we got there as fast as we (safely) could and there, before our very eyes, were a dozen Heady Toppers.

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We very excitedly bought a few to try.

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And you know what? They were really that good. I don’t know if it’s the best beer I’ve ever had, but they were just the right balance of everything. Bitter like an IPA but without any of the aftertaste and the bitterness was only on the front.  It was ever so delicately sweet and you just can’t help but want more.  It actually reminds me of one of my favorite NYC local beers, Sweet Action (from Sixpoint Brewery in Brooklyn), but it was certainly just a wee bit more interesting and delicious.

Maybe it really is the fact that it’s hard to get and has so much lore that made it taste a little bit better, but I really enjoyed the beer (and brought back a few to have at home).

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And you can’t help but love the instructions to ONLY drink it out of the can (apparently, that’s how the flavor is best) and I really did love their note “DON’T BE A D-BAG, RECYCLE THIS CAN.”

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A great nomming adventure through Stowe!