When I was contacted about a campaign for a new chocolate from Lindt, I was thrilled. I am a lifelong Lindt fan, picking up a truffle (or two) when I need a little special treat. This campaign was for their new line, Lindt HELLO chocolate, which includes Lindt HELLO chocolate bars (the variation I found) as well as sticks and mini sticks. The campaign is “Lindt It Started with HELLO.”
There is a fun web series on the HELLO YouTube page with videos co-produced by Ashley Tisdale. I couldn’t help but giggle at some of the funny scenarios and I love the “choose your own ending” variations.
They are also running a great #ItStartedWithHELLO Sweet Connections sweepstakes. You just need to visit the landing page and enter your email address. You can enter every day until 10/14 and there were 5 weeks of prizes and 2 weeks are left:
Week 4: Sweet Staycation (10/1 – 10/7)
• Lindt HELLO treats you to a pampered night in – movies, books + chocolate!
Week 5: Besties Reunion (10/8 – 10/14)
• Reconnect with your bestie at the spa for a day + Lindt HELLO chocolate to sweeten the deal.
*No purchase necessary. Open to legal residents of the 50 U.S. & D.C., 18 years or older (19 in AL or NE and 21 in MS). Void where prohibited. See Rules at for weekly sweepstakes entry periods, prize descriptions, odds and other details. Ends Noon on 10/14/14. Void where prohibited. Sponsor: Lindt & Sprüngli (USA) Inc., One Fine Chocolate Place, Stratham, NH 03885.
So how about the chocolate?
To answer the title question… YES! It is you, HELLO, I have been looking for.
I was on a business trip with my new colleague in LA and we were running from meeting to meeting, getting to know each other and trying to avoid too much sun exposure in the 100 degree plus October weather (LA… I expect better from you!) We realized we were running late for a meeting and didn’t have a chance to grab a bite. Her coveted stash of trail mix had melted in the hot car, however, I had just found two of the HELLO bars flavors as I picked up some necessities at a pharmacy and, thankfully, they had not melted. I explained to her that I was actually blogging about the product and she was excited to try it with me. I had picked up the Crunchy Nougat and the Strawberry Cheesecake and my colleague opted for the nougat.
One bite and we were both hooked. It was all the delicious, rich chocolate taste of Lindt but with a caramelly, buttery, slightly crunchy center. When I get a box of chocolates, I stick my finger nail in the bottom of them looking for the ones that have this filling. My colleague and I kept remarking about how good it was and then she said “well this made my entire day!” She said that she was going to go get a few bars of this immediately to bring back to share tonight with her friends. I can’t blame her. I will be pursuing this little gem of a treat for a long, long time. And what a great treat to sustain us through our whirlwind of meetings.
A few hours later and I am now on a plane back home, with a blissfully empty seat next to me. I decided it was time to try the Strawberry Cheesecake flavor. HELLO to making air travel better!
This time I took more care opening the bar (as opposed to ripping it open in the car) and the packaging is quite cute.
They are doing a great job with keeping it cheeky and fun.
And they gave chocolate a real personality.
The inside of the Strawberry Cheesecake also has great texture. There is the definite flavor of the graham cracker crunch, creamy cheesecake, and then the strawberry flavor. The strawberry flavor reminded me of the one that is in ice cream sundaes. Really nice flavors and textures.
Though I definitely loved the Crunchy Nougat even more.
I am looking forward to sharing these with my husband, a fellow chocolate lover, when I get home. I need to keep searching around to find the Cookies and Cream flavor (since that is right up his alley) and the Caramel Brownie (which is right up my alley) as well as the sticks and mini-sticks bag. YES PLEASE! More HELLO!
Can’t wait to try them all!
Don’t forget to enter the sweeps and check out the video series with new celebrities and YouTube stars coming out each week!
Full disclosure: Today’s post is sponsored by Lindt HELLO, but my new love for HELLO and #ItStartedWithHELLO is all my own.
